Elevating Brand Engagement with Content, Communications & Experiences
Through captivating copy and custom strategies, I create brand love by crafting content and campaigns that drive loyalty and awareness for lifestyle, luxury and beauty DTC and store retailers.
BRAND MESSAGING
CONTENT MARKETING
COPYWRITING
PR
EVENTS
PARTNERSHIPS
As a brand strategist and copywriter, I bridge the pillars of luxury marketing — brand storytelling, meaningful experiences and distinct brand identity — via brand communications services to help brands deepen client connection.
Whether launching a new product, opening a store, elevating visibility or refining your voice, I blend strategy with creative execution, brand positioning and cultural moments to help your brand show up with impact across client touch points.
“Deanna is a talented brand and PR strategist. Even when tackling a new space, she cultivated new media connections to secure high-profile stories. She also effectively wrote copy and materials to communicate brand offerings. Deanna is a true pleasure to work with.”
Marla Dierkes, Senior Marketing Communications Manager
“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine and customize and I’m thrilled with our first project together.”
Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari
TRUSTED BY BRANDS SUCH AS:
Let’s craft a brand story that captivates and converts.
Explore how PR, event and content strategies backed by effective copywriting, can support your marketing needs.
Moonstone Skin & Body Care
Content strategy and copywriting across blog, email and social media, strengthening community relations and engagement.
Target Home & Designer Partners
Retail public relations via seasonal product launch press event preview, PR content and media outreach strategies.
Tiffany & Co.
Luxury event marketing storytelling across retail store openings and influencer partnership campaigns to build client relations and sales.
Why Work With Me
With a background in journalism, PR and luxury brand marketing, I’ve spent over two decades helping brands craft messaging to amplify their positioning against the competition and shape their voice that feels intentional, elevated and emotionally resonant.
I’ve worked with high-profile brands, startups and small business from Tiffany & Co., Target, eBay to Moonstone Skin & Body Care from New York City to California. I’ve built everything from press launches and experiential events to digital content strategies, product launches and social storytelling, threaded with great copywriting to tie it all together.
My edge? I think like a strategist, write like a journalist and understand how to connect brand voice to moments that matter. I also bring a consulting lens to every project — identifying trends, proposing smart partnerships and aligning messaging with business goals.
I understand the challenges of running a business, and I am here to lift weight off your plate while delivering exceptional results.
Services: How We Can Work Together
Let me help lighten your workload and generate the brand awareness needed to build client loyalty and engagement. From copywriting and content strategy to PR and event communications and partnerships, I offer tailored support to help you elevate your brand identity, clarify voice, expand reach and build engagement.
Explore my services below, along with relevant portfolios.
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Brand Messaging, Voice & Narrative Architecture
WHY? Your brand needs more than a look — it needs a voice that connects. If you’re rebranding or struggling to explain your unique positioning in a compelling way, I can help.
WHAT: I help shape your brand’s voice and narrative, delivering foundational messaging that defines how you sound, what you say and how you’re remembered through all communications.
BRAND MESSAGING & VOICE GUIDELINES: Defining how your brand communicates across different channels, including tone of voice and value propositions for high-value and foundational brand structure
BRAND NARRATIVE: The overarching story that defines your brand’s journey, purpose and evolution, including the mission and vision.
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Content Marketing Strategy & Brand Copywriting
WHY? If your content is not translating to clarity, connection or conversions, I can help with strategic, branded storytelling that serves a purpose and engages target audiences.
WHAT: I craft content strategies and copy for websites, emails, blogs and social platforms that inspire, inform and align with your business goals.
SOCIAL MEDIA MANAGEMENT: Strategy, content direction, posting, graphic design and scheduling.
WEBSITE COPYWRITING: From home to landing to about pages and product descriptions.
EMAIL MARKETING: E-Newsletters and email funnels with welcome and nurturing sequences.
SEO OPTIMIZATION: Keyword research
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PR, Content & Communications & Thought Leadership
WHY? You need support to raise visibility, credibility or thought leadership. This service connects your story to the right media and moments.
WHAT: From press materials to speaker bios, story pitches and PR programs, I write and advise on all facets of brand positioning through PR channels.
PR STRATEGY AND MATERIALS: Plan development, media targets, press event ideas, positioning, press releases, bios, fact sheets, media Q&As, pitches, talking points.
CASE STUDIES: Detailing a deep dive into client or program work that showcases your value.
BYLINE ARTICLES/ GUEST BLOGS: Writing pieces for the right outlets to showcase your expertise.
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Event & Experiential Marketing & Communications
WHY? Your event isn’t just a moment — it communicates a message and fosters brand engagement. From store openings, client loyalty dinners to private press previews, I did it all for Tiffany & Co. and can help bridge connection.
WHAT: I develop brand-aligned communication for every phase of your event — from pre-launch invites and PR to in-store scripts and signage. Whether it’s a launch party, client experience or retail activation, I craft messaging, strategy and planning that elevates the experience and reinforces your brand.
EVENT COMMUNICATIONS: Invitations, branded collateral, website event landing pages, speaker bios, speeches, social media posts.
EVENT PLANNING: Strategy, run of show and vendor relations.
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Event Partnerships Strategy Consultation
WHY? If you’re launching a product, opening a store or entering a new market and need to make a splash that leads to long-term engagement, I can help by linking strategies to events or experiences.
WHAT: With over 10 years of experience at Tiffany & Co. connecting a new store to the given market to build awareness and clientele, I can help design event and partnership strategies that drive acquisition, loyalty and visibility. I provide strategies involving:
COMMUNITY, NONPROFIT & INFLUENCER PARTNERSHIPS
PUBLIC RELATIONS
LAUNCH CALENDARS AND ACTIVATION ROADMAPS (PRE/PST)
SPONSORSHIPS & CO-BRANDING PROMOTIONS
See the Work Behind My Services
Click on the photos below for more details on each project and visit the portfolio pages to see more examples of work I’ve done in event, PR, partnership and content marketing campaigns and strategies and digital and brand copywriting.
Jewelry by Cari Website Copy
Created a website rewrite for DTC jewelry brand needing to reposition itself with new brand voice, product descriptions and SEO-optimized headers to support a distinct brand identity.
Beauty Blog: Lash Lifts & Brow Laminations
Wrote blog for client Moonstone Skin & Body Care to promote new holistic beauty services for eyebrows and lashes, highlighting service specialist’s expertise.
Monthly E-Newsletter for Spa
Email newsletter copy written to nurture clients and drive bookings, aligned with seasonal themes, service highlights and product features.
Change Management PR Campaign
Strategic media push consisting of key PR content to secure regional press and announce change of ownership for longtime beloved local spa.
Beauty Spa Instagram Content
Devised, wrote, created and posted social media content for client, keeping to content pillars and brand messaging. Increased social media user engagement by 137%, Facebook followers by 400%, Instagram reach by 56% and video plays by 267%, promoting the team, products and services.
Event Partnerships: NBA & NFL Retail Store Events
Tiffany’s sports heritage was brought to life through ongoing sports partnerships by amplifying the relationships with event activations that I created to build brand equity, pop culture buzz and customer loyalty, boosting the male target audience, and getting the message out in regards to Tiffany’s sports connection.
Tiffany Ladies Metro Watch Event & Community Influencer Partners
Developed and executed a community-focused event strategy with influencer hosts and VIP guests in support of women per the product theme and nonprofits. Donations were presented and stores were introduced to high-end clientele, generating sales and new client leads.
B2B Educational Case Study
Developed, researched and wrote a case study to launch startup NetSchools, working to make laptops available to all elementary school students. This was used as a media tool to build interest and also to position executive chairman as a thought leader in education technology and expert media resource.
Testimonials
Get in Touch and Learn How We Can Work Together
I can help you meet your business objectives quickly. I am available for full-time roles, contract or project work.
Are you overwhelmed with marketing materials to write?
Does your website copy need refining or updating?
Do you need support with strategic planning, media outreach, social media management or events?
Are you looking for strategies for building clients in a new market?
Are you stuck grasping for the right words to develop your brand’s voice?
Allow me to step in and be that extra wheel to keep your team rolling along and focused.