Brand & Experiential Strategy Guides & Content for Growing Luxury & Premium Brands

Great brands aren’t built on visuals alone — they’re powered by strategy, a clear voice, storytelling and experiences that create loyalty and lasting connections.

Through a mix of positioning, messaging and strategic copywriting, I create content that will elevate your brand and grow clientele.

Whether you’re launching, elevating or repositioning your brand, I meet you where you are and move your business forward with focus and purpose.

My Process

My process starts with clarity and strategy before crafting compelling content to attract, engage and convert the right audiences.

1: Kickoff Chat

Scheduling a video discovery call to learn about your brand’s story, pain points and uncover your USP.

select your service needs

2: Strategic Messaging & Copy Crafting

Providing a timeline and turning insights into strategy and on-brand copy boasting a distinctive identity.

3: Refinement & Delivery

Review, polish and finalize copy that connects and converts.

Services Overview

Let’s tell your unique brand story that makes your business stand out.

My approach is grounded in luxury principles to deliver a memorable brand experience.

Explore à-la-carte services or choose from bundled package offerings, below, designed to support your brand journey.

Custom packages are available and bundled services receive discounted rates.

Brand Strategy & Positioning: Your brand needs more than a logo — it needs a voice and story that connect. If you’re rebranding or seeking to articulate your uniqueness, I’ll help you define your message and tone for a cohesive and authentic brand experience.

  • Brand Messaging, Narrative & Voice Guide

    Clarify your story and unify your brand voice across every channel. Creating a guide that captures your brand’s purpose, tone and unique positioning so your message is clearly conveyed through all content.

    Includes: Brand audit and SWOT analysis, defined messaging framework and tone of voice, storytelling content pillars

    $2,500

    Overview of Sample Brand Messaging Guidelines

  • Event Brand Toolkit or Playbook

    Turn big ides into structured, on-brand event experiences. Bringing your vision to life through brand activation toolkits that align event elements with brand messaging.

    Includes: Messaging & theme development; creative direction and execution framework; vendor, logistics and region-specific guidelines

    $3,500

    Holiday Event Toolkit work

  • Case Studies & Bios

    Demonstrate your expertise through stories that inspire trust. Highlight your results and credibility with professionally written case studies and bios that position your brand as a leader in your field.

    CASE STUDIES: Research-driven brand narrative with metrics and visuals $2,000

    EXECUTIVE BIOS: Authoritative storytelling with personality $500

    See Sample Case Study & Bios in Portfolio

Brand Awareness & Launch Visibility: When you’re ready to raise visibility or launch a product or service, I create PR and digital content that attract attention and position your brand in front of the right audiences.

  • Press Releases & Pitches

    Generate buzz and build credibility through targeted media outreach. From product launches to brand milestones, I’ll craft content that capture attention and connect with the right editors or outlets.

    Press Releases | $850 each

    Media Pitches | $600 each | 4-Launch Series $2,000

    PR Materials Portfolio

  • Blog Post Articles

    Establish authority and attract your ideal clients organically. Well-crafted blog posts help brands stay visible and searchable while educating and engaging your audience.

    Includes: SEO-informed writing and strategic content themes aligned with messaging.

    $600 each | 4 for $2,200 | Monthly retainer $500 (6-month minimum)

    Sample Blog Work

  • SEO Website Copywriting

    Elevate your online presence with content that converts.Refine or create website copy that tells your brand story through a consistent brand voice and clear identity. For all site pages.

    Includes: Brand voice alignment, Keyword optimization and conversion-focused messaging

    5 pages = $3,000

    Website Copy portfolio

Brand Engagement: Turn awareness into loyalty through connection building experiences. If your content isn’t converting, I’ll craft your key messaging to deepen engagement and community.

  • Email Marketing Copy

    Stay top-of-mind and nurture your audience with intentional communication. Email campaigns or newsletters designed to inspire curiosity, trust, action.

    Includes: Funnel sequences, newsletters, messaging strategy & CMS implementation

    4 email series:$1,600 |‍ ‍6 email series: $2,000

    Stand-Alone Promotional Email: $500

    Email Newsletters: $1,000 (incl design and set-up)

    Monthly retainer: $800 each (6-month minimum)

    View Email Samples in Portfolio

  • Event Communications

    Make every event moment feel on-brand and unforgettable. From invitations to on-site experiences, I create event copy that captures the spirit of your brand and connects with your audience.

    Includes:

    Invitations $450 | Signage copy $300

    Microsite or landing page copy | $500 per page for 2-5 pages

    Executive speechwriting | $80 per minute

    Event Copywriting Portfolio

  • Social Media Content

    Build connection and consistency across your brand’s digital platforms. Content strategy and copywriting that bring your brand personality to life on social.

    Includes:

    Organic Captions | $50 each

    Paid Ad Captions | $75 each

    Social Content Management (FB/IG): $700 per platform or $1200 for both for content calendar, 3 posts/week per platform, copy, & graphics, video, photo direction. 6-month minimum

    Social Media Case Study

  • Website Landing Page Copy

    Convert visitors into customers with content that motivates action. Tailored copy for offers, events or sign-ups designed to align perfectly with campaigns.

    $850 each

    See Holiday Gift Guide Landing Page Copy

Signature Package Bundles: Comprehensive solutions that combine brand strategy, storytelling and content creation for brands ready to launch, grow or scale.

All packages can be customized to your brand goals and timeline.

  • Launch Package

    $6,500+ ($8k value)

    Brand Awareness + Engagement
    Make your launch unforgettable with a fully integrated campaign that builds excitement and drives conversions.

    Includes:

    Conversion-focused landing page

    4-part email sequence

    Content calendar + 12 social posts

    Press kit (press release, exec bio, Q&A, fact sheet)

    2 media pitches

    → Your audience will hear about it, talk about it and take action.

  • Growing Client Connection Retainer - Elevated Package

    $4,500 first month, then $3k / month (6-month min.)

    Brand Engagement
    Maintain ongoing visibility and connection with high-impact content.

    Includes:

    Lite brand messaging & voice guide - Month 1 ($1.5k up front)

    2 case studies per quarter ($650/month)

    Twice monthly blog posts ($1k/month)

    Monthly e-newsletter ($700/month)

    5 organic and 5 paid social captions per month ($650/month)

    → Stay visible, credible, and connected with your ideal clients.

  • Growing Client Connection Retainer - Basic Package

    $2k /month with 1 social platform | $2.5k / month with 2 social platforms (6-month minimum)

    Brand Engagement‍‍ ‍ Nurture your audience with consistent, on-brand communication that builds loyalty.

    Includes:

    Social Media Management (12 posts/month)

    Monthly blog post (600-850 words)

    Monthly e-newsletter

    Content calendar with aligned ideas per platform social posts per platform

    → Stay visible, credible, and connected with your ideal clients.

  • Elevation Package

    $7,500 (for 3-month project)

    Brand Positioning
    A complete brand realignment to give you the clarity and authority to scale confidently.

    Includes:

    Full Brand Messaging + Voice Guidelines

    Website copy audit + rewrite (up to 5 pages)

    2 case studies

    Strategic content calendar (email newsletters, social media content, blogs)

    → Own your space in the market with refined storytelling.

  • Event Impact Package

    $5,500+ (for 2-month project)

    Brand Engagement Create cohesive, on-brand event experiences that inspire and connect.

    Includes:

    Event Brand Toolkit / Playbook

    Invitation copy + event landing page

    On-site signage or program copy

    Post-event press release or recap blog

    Optional Add-On: Executive speechwriting

    →From anticipation to follow-up, your event becomes an extension of your brand story.

  • PR Visibility Package

    $4,500/month (3-month min)

    Brand Awareness
    Position your brand as a trusted authority through consistent media exposure and storytelling.

    Media Relations Outreach Support Includes:

    4 story pitches with calendar + target lists

    Full press kit (press release, exec bio, product sheet, Q&A)

    Additional press materials, support and consult as needed

    → Your brand in the right outlets, at the right time, with the right story.

Sign up now to elevate your brand voice & visibility