Featured post to promote the new esthetician servicing the redeemed promotion bookings. This served as a get-to-know-you piece to establish relatability to clients with personal details and her knowledge in what she does. This was designed to build trust and rapport.

A story served as a visual reminder to take advantage of the promotion. It was a great content resource as it only lasts 24 hours on the social media channels and flashes at the header to reach followers in a different manner.

Used social media channels to promote the campaign by linking skincare tips, treatments and a given day’s theme to urge followers to consider taking advantage of the promotion for one of the featured reasons.

This email served as an advertisement to introduce the upcoming promotion. Copy is directed to build excitement and invigorate a sense of emotion through the genuine warmth conveyed as to the reason behind this promotion. This email was also featured in an e-newsletter and social media post.