Tiffany & Co. & NFL/NBA Partnership Events
CLIENT: Tiffany & Co.
CHALLENGE: Find ways to amplify the existing partnership between Tiffany & Co. and NFL and NBA.
SOLUTIONS: Leverage Tiffany’s trophy design heritage to create buzz-worthy retail activations and storytelling moments in sports host cities.
NFL
Annually co-hosted in-store event for trophy unveiling to press and top clients.
After trophy unveiling, hosted public viewing for one week.
Work alongside NFL to coordinate event and co-branded representation.
Created grand staged presentation to unveil trophy after first half-hour.
Secured NFL player alumni to lead presentation.
Wrote remarks for Tiffany and NFL speakers.
Designed Breakfast at Tiffany event for NFL player wives.
RESULTS:
SF: 176 attendees, 5 NFL alumni players
Indianapolis: 180% sales growth with 118 attendees
Phoenix: 4M media impressions, 204 attendees.
NBA
Toronto Raptors Championship Event
Organized in-store press event for NBA and top clients to view NBA Larry O’Brien trophy and meet players, notably Serge Ibaka, as a result of NBA season winning.
Used opportunity to promote new Men’s Collection jewelry launch.
Secured bartender partnership for bar experience with 3 custom drinks and tasting.
Las Vegas USA Basketball Olympic Dream Team Celebration
Created high-profile event to facilitate presentation of winning Tiffany designed rings from alumni, such as Scottie Pippen, to Olympic team.
RESULTS: Coverage in multiple media outlets from Elle, Haute Living to Forbes.