Tiffany & Co. & NFL/NBA Partnership Event Playbook

CLIENT: Tiffany & Co.

CHALLENGE: Amplify brand positioning with cohesive storytelling and representation through partnership experiences between Tiffany & Co. and NFL and NBA.

SOLUTIONS: Develop directives for how to represent the brand via visible brand moments around the Tiffany’s sports trophy design heritage with buzz-worthy storytelling activations in sports host cities. Weave in creative ways to elevate brand awareness throughout.

NFL Brand Moments

  • Annually co-hosted in-store event for trophy unveiling to ​press and top clients, followed by public viewing.

  • Work alongside NFL to coordinate event and co-branded representation via staging and step-and-repeat.

  • Created branded grand staged presentation to unveil trophy, complete with logo on podium, blue for the backdrop and models dressed in Tiffany blue.

  • Secured NFL player alumni led presentation on branded Tiffany stage, merging the brands well together while only showcasing Tiffany’s logos and colors.

  • Designed Breakfast at Tiffany event for NFL player wives, providing direction for event elements from food to decor to how Tiffany was represented via hospitality as a luxury experience.

RESULTS:

  • SF: 176 attendees, 5 NFL alumni players

  • Indianapolis: 180% sales growth with 118 attendees

  • Phoenix: 4M media impressions, 204 attendees.

NBA

Toronto Raptors Championship Event

  • Organized in-store press event for NBA and top clients to view NBA Larry O’Brien trophy and meet players, notably Serge Ibaka, as a result of NBA season winning.

  • Used opportunity to promote new Men’s Collection jewelry launch by strategically highlighting the pieces in vitrines.

  • Secured bartender partnership for bar experience, ensuring brand was aligned with luxury level liquor brands and 3 themed custom drinks to taste, noting gold metal.

  • Tiffany blue backdrop and basketball was featured in the photo ops.

Las Vegas USA Basketball Olympic Dream Team Celebration

  • Created high-profile event to facilitate presentation of winning Tiffany designed rings from alumni, such as Scottie Pippen, to Olympic team.

  • Tiffany backdrop and gift boxes were included for photos.

RESULTS: Coverage in multiple media outlets from Elle, Haute Living to Forbes.

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