CHALLENGE: Wink PR needed to attract higher level businesses and clients who are ready to upscale their PR and marketing support. The solopreneur helming the agency wanted to support this by rebranding he skills, proven to be more than just a publicist but also a brand connector and relationship builder, offering strategic ways to showcase the brand beyond traditional media relations outreach.

SOLUTION: My PR background came into play and I offered to provide her new brand messaging and copy style architecture to help her stand out against the competition. This would set Wink PR up for success as brand positioning is the key to effectively create brand awareness. This uncovered and detailed the business’ identity and refined its tone of voice to match. It informed the copy for all channels for easy reference for anyone writing about the agency in the future.

Guidelines included the following to ensure a cohesive brand representation throughout all communications:

• Brand Positioning Statement (tagline to use at the top of your website's homepage)

• Unique Sales Proposition (USP) - correlates with the above

• Mission Statement

• Service Values

• Unique Sales Proposition (USP)

• Audience Persona

• Key Messaging

• Brand Tone of Voice / Traits

• Copy Style

• SEO Keywords

RESULTS: Clients have been pleased with the brand positioning documents that I’ve devised. One is featured in the Moonstone Skin & Body Care Case Study and excerpts from Wink PR’s guidelines are featured here. It served as a great tool even for me to ensure that the client and I were on the same page in how to represent the brand in the copywriting that I created for the website.