Event Strategy & Communications to Drive Client Loyalty

With over 10 years of experience in event marketing at Tiffany & Co., I create event strategies that include partnerships, influencers, brand activations and event communication materials that promote the brand through the customer journey through 3 event stages:

• Pre-Event (Awareness): Securing attendance with invitations, emails, direct mail, press releases and social media.

• During and At the Event (Engagement): Delivering effective brand representation with remarks, collateral, signage and any on-site directives or merchandise presentation.

• Post-Event (Conversion): Following up with attendees and media, and sharing the experience with the public to entice for future activity.

Explore my event content samples below, as well as additional examples in the Tiffany & Co. case study, which also features strategies, content and results that ensured successful store openings and influencer activated client experiences.