Ladies Watch Launch Strategy: Events w/ Influencer Partners

Event Strategy & Execution Across 10 Regional Markets Featuring Nonprofit Influential Leaders

CLIENT: Tiffany & Co.

CHALLENGE: Drive awareness and sales of the new watch collection at the regional level to female self-purchasers, establishing brand as charitable and a premier luxury watch retailer.

SOLUTION: Partner with respected local female influencers and philanthropists to attract high-net-worth guests, tying in charitable contribution and personal access to Tiffany for private in-store event.

TACTICS:

• Planned 10 launch events in top watch markets

• Secured local influencers to host and represent her supported charity by providing a donation. Charities included Breast Cancer Research Foundation in Boston, Women’s Cancer Research in Los Angeles, Festival of Children in Orange County and Mount Sinai Medical Center Foundation in Miami.

• Contracted catering partners like Girl & the Goat

• Curated special trunk shows with exclusive access

• Featured archival pieces to tell Tiffany watch story

RESULTS:

• Increased sales by 67%

• Secured new clients for future sales.