Social Media Event Promotion

Social Media Event Promo

CLIENT: Moonstone Skin & Body Care, local esthetician’s skincare spa in the Bay Area.

CHALLENGE: To remind community followers of a special event opportunity surrounding the business’ 14th Anniversary.

SOLUTION: Created a social media post with photos demonstrating what the event experience would feature and the milestone behind it. Caption was playful but meaningful, emphasizing community and thanking clients for their loyalty.

Call-to-action is to RSVP and attend the upcoming special moment.

RESULTS: Facebook post increased reach by 195% and engagement by 182%, while Instagram’s reach rose by 34%. Approximately 30 guests stopped by, 30% above expectations for this intimate event, with half taking advantage of services.