Event Signage
At Event: Various Event Touch Points
CHALLENGE: To keep guests informed of the many activations during the event, particularly merchandise viewing, but also to drive continued interest in the featured event collection, cocktails with the menu, and cross-partnerships.
SOLUTION: I worked with various vendors or internal cross-functional teams to create cards of copy to flag the different points of interest. This could include copy to invite guest participation, to educate on products or a call-to-action to support local community events.
Tone of voice is inviting and to-the-point or ripe with storytelling elegance when it comes to describing products.
Description to highlight new women’s watch collection, which were set-up at for viewing at the launch event.
Signage at Tiffany event to help cross-promote the brand’s co-host and community partner.
Directions to encourage event participation from external mall guests.
Informational signage so that guests can easily engage in activations with specially concocted drink recipes.