Event Highlights Showcased via Social Media

Post-Event: Social Media Post Copywriting

CLIENT: Moonstone Skin & Body Care, a high-end skincare spa.

CHALLENGE: To continue the conversation after a major event in order to merchandise the business’ community activities and services.

SOLUTION: I culled together photos from the brand’s anniversary event to show what was missed to those who did not attend or remind those that did of the great time they had. The tone created a sense of warmth to make readers want to connect; longevity by highlighting the milestone to make followers feel secure in the brand; and give a sense that those who did not attend were missing out on what attendees gained from the event.

Call-to-action was interactive to get followers to think about their skincare needs and consider what they could come into the spa to get tuned. Altogether, these copy elements provided a sense of need that would ideally convert those who were considering a skincare service.

RESULTS: Engagement was doubled for Facebook and boosted by 83% on Instagram.