Event Executive Speech Copywriting

Welcome Remarks

CHALLENGE: To maintain event momentum and engagement, the executive would give a welcome speech to connect with guests and make them feel special. It was critical that the speech set the tone, reflected the occasion and called out the product launch authentically and not sales-oriented.

SOLUTION: I ensured that the remarks connected the brand to the event location while drawing wonderment to a newly launched collection. The event locale was something special as noted as “recently opened,” a connection was made between the city’s landmark views and the “classic” brand. Product descriptions are personified, creating a sense of awe. Finally, timelessness and legacy — characteristics of luxury branding — is conveyed by linking the products and the evening to past travels, “familiar friends” and “treasures.”