Event Welcome Letter

Event Weekend Welcome Letter

CHALLENGE: To engage guests immediately upon arrival to an event weekend of activities, requiring travel for some guests and set the tone for a memorable time that would set the heart a flutter. It is signed by senior executives to make clients feel special.

SOLUTION: I collaborated with our Creative team to create effective copy for a welcome letter delivered to guests’ homes or hotel rooms with a gift. I wanted to keep it short, but to highlight the event locations, itinerary, and jewelry collection for which the events, which I planned and conceived, were themed after.

Tone exudes warmth, elegance, and colorful descriptions that tells the story of exclusive and beautiful must-have pieces. This was to whet the appetite and drum up excitement to what was to lie ahead.

Call-to-action is a reminder of the big activities and contact information was provided for their host.