CLIENT: Moonstone Skin & Body Care, San Francisco area skincare spa

CHALLENGE: To boost awareness to drive followers to the spa.

SOLUTION: I decided to highlight customer feedback to help drive interest with a testimonial. The spa hired new estheticians that needed promoting and growth to their customer base, so I highlighted one of the new hires’ great review. I used soothing graphics to exude relaxation and comfort, with the deeper benefit of unwinding and de-stressing.

RESULTS:

• 108.4% increase in views

• 107.2% extend in reach

• 300% boost in interactions