MedSpa Email Promo

CLIENT: A medical spa client based in Beverly Hills

CHALLENGE: Write an impactful email to promote Mother’s Day specials, featuring exclusive savings to VIP clients. I was given basic text for the planned deals, a few branding guidelines for the aesthetics, but no other branding information or specific direction.

SOLUTION: I created a luxury designed email template, highlighting each of four special promotions with creative headlines that clarified the offer and key deeper benefit. The body of the copy itself explained the key features and surface benefits per each process, while calling out the exclusive offers. I emphasized the key beauty pillars that would attract mothers: anti-aging, timelessness, high-end packaging and exclusivity. Copy is simple, elevated and direct. The call to action is featured at the end to drive readers to the website to book.

I pulled photos that had minimal features and kept the white, black and grey neutrality so that the aesthetics reflected the importance of optimized beauty at the core of what the business delivers to clients.