Press Release to Promote Book Event
Press Release
CLIENT: Executive Health Exams (EHE), a leader in the field of preventative medicine by providing private health care. This was a client at a New York boutique agency I worked at.
CHALLENGE: To drive desired clientele that would be attracted to high-end services to see the brand’s luxury setting and learn about its optimal health care offerings. Maye Musk event surrounding her skin care book
SOLUTION: Promoted a partnership between EHE and Maye Musk, a former model and noted nutritional dietician with a panel discussion between the two brands. The impetus to drive audiences to the event was Musk’s book, “The Benefits of Healthy Living on Your Skin.”
I wrote a press release to announce this opportunity to media to feature in local outlets. I emphasized the credibility of the author, in both health and beauty, and the subject matter to appeal to those who want to look and feel younger, better and healthier. Tone is focused on being knowledgeable with elevated information to attract more high-net-worth audiences.
This promotion also publicized EHE’s weekly seminars to hopefully gain a regular audience to.
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