Blog Editing for Wellness Business
Article Before Editing:
Blog Editing and Writing
CLIENT: True Medicine
CHALLENGE: Worked with health and wellness small business, True Medicine, to provide editing and content direction to help a doctor's technical-heavy blog connect to a non-medical provider audience. Also, conducted SEO for the piece.
SOLUTION: Understanding the key messaging and target audience led me to review the blog as someone needing a connection to the article without leaning on heavy medical terms. I updated to highlight a relatable example at the front of the article to draw readers in and reformatted so that key points were clearly conveyed and ordered in a manner that is easy to digest. I also conducted SEO for the piece, ensuring keywords made those seeking for information on how to live with MS were searchable.
RESULTS: The result was a more clearly defined educational piece that was relatable, helpful and searchable.
